Monday, October 13, 2025

Notes from the Ennis-Lima Card

During the opening moments of Saturday's Jaron "Boots" Ennis-Uisma Lima 154-lb. bout, Boots fought in the orthodox stance. After a minute, he switched to southpaw. As soon as the switch happened, Lima started tagging him with straight left hands. But then Boots returned fire and they traded heavy artillery. In an exchange, Boots landed an enormous, winging left hand that instantly stunned Lima. Boots then followed up with a perfectly placed right hook to the chin, one that didn't even have his full force behind it; Lima hit the canvas. Lima would go down again later in the round and the fight was quickly stopped after Lima made it to his feet a second time, with Ennis unloading as Lima was trapped on the ropes. 

That first knockdown sequence illustrated the multiple facets that Boots possesses in the ring. He showed the ferocity of a big puncher, but the knockdown blow occurred from an almost surgically precise right hook. Even in a moment when bombs were flying, Ennis had the focus and poise to drop the perfect punch. That right hook more than anything else in the short fight impressed me the most; that was a finisher's punch. A lot of people can hurt a guy, but how many can take a little steam off a shot during a period of high adrenaline to land the coup de grace?

Photo courtesy of Matchroom Boxing

I have one important question regarding Boots and his ability to switch stances: Is he Terence Crawford or Danny Jacobs? By that I mean, did he switch because he saw something or knew something, like Crawford does, or was he switching just to switch, which is always a criticism I had of Jacobs. Just because one can switch, it doesn't make it the right move. 

Boots spends a lot of time fighting in both stances. To this point I'm not sure which stance is his best and I'm curious to know if he has a level of understanding about his own strengths and weaknesses. When evaluating Crawford, I always knew that he turned lefty when he wanted to be more defensively responsible. But I have yet to discern Ennis' patterns. Is he a gifted athletic puncher who can do all sorts of crazy stuff in the ring, or is he a boxing master who understands what will and will not work for himself or his opponents? Can one be both? 

To be determined. 

***

Every now and then you'll hear someone in boxing, usually a fighter, but occasionally a trainer, proudly boast that he doesn't watch tape of an opponent. Although these bold pronouncements are often met with disbelief and ridicule, I believe that there is a little something to this method of madness. I will never advocate for not studying an opponent, but make no mistake, the tape can play tricks on an observer and lead to a false sense of security. 

Case and point, in Saturday's Alexis Barriere-Guido Vianello fight, Vianello fought in a style that I had not seen him ever utilize in the ring. Barriere was supposed to be the puncher in the fight and Vianello had often featured his legs, hand speed and craftiness to win his big fights. 

Yet on Saturday, Vianello fought as the flat-footed slugger. He didn't concede the pocket or rely on movement. He methodically marched forward behind big shots. It's like he suddenly morphed into Anthony Joshua or Martin Bakole. He was there to take Barriere out. 

There's no doubt that Barriere and his team were spooked. Barriere, usually a front-foot slugger himself, had to resort to being a counterpuncher. And while he got some good work done, especially in the third round, by the fourth, he was sent to the canvas after a flurry of power punches. One round later, Vianello ended things with a cuffing right hand. 

It's unusual to see a fighter at the advanced stages of his career utilize a new style and do so with such success (Fury in the second Wilder fight is another recent example). Yet Vianello shocked Barriere with his audacious play. Vianello looked like a completely different fighter in the ring and made a big statement in the heavyweight division. 

What we thought we knew about Vianello was wrong. The tape can often paint an incomplete picture, an important point to remember about matchups. There is often a wide gulf of uncertainty in how a fight may play out. For the "styles make fights" crowd, here was an example of a guy completely junking his past style and obliterating all conventional wisdom about what was supposed to occur in this matchup. Just remember, we often know far less about boxing than we think we do. 

***

Although Ennis-Lima was mocked online after the card ended as an example of poor matchmaking, I'll say this: the event played well for the Philadelphia crowd in the arena. They loved how ferociously Boots went after and finished Lima. That heavyweight fight between Barriere and Vianello produced the goods. They loved the daredevil performance from Philly's Dennis Thompson in his win against Sean Diaz. Another Philadelphian, Tahmir Smalls, produced a couple of oohs and aahs from the crowd during his competitive fight against Jose Roman. 

It was a boisterous crowd on Saturday night and they got their entertainment. Sure, in a perfect world, Lima would have put up more resistance. But the Philadelphia fighters showed up and delivered. Boots was electric. Thompson and Smalls were easily in against their best opponents, and both performed well. If Boots-Lima had followed a drab, one-sided undercard, I bet the feeling in the crowd would have been much different. But those in Philly received value for their money. They went home happy.  

Adam Abramowitz is the founder and head writer of saturdaynightboxing.com
He's a member of the Ring Magazine Ratings Panel, the Transnational Boxing Rankings Board, and the Boxing Writers Association of America.
snboxing on twitter. SN Boxing on Facebook 

Thursday, October 9, 2025

The Red Owl Boxing Vision

Here's something unusual from an upstart boxing promoter: "Before we started putting on fights, we wanted to build a facility, specifically for boxing." But this is the vision of Red Owl Boxing's President, Gabriel Fanous, who has built two boxing arenas, one in Ontario, Canada and another in Houston. With a background in entrepreneurship, investments and building sports facilities, Fanous believed that in order to be successful, the typical model for mid-tier boxing promoters needed to change. 

If you look around boxing, in whatever part of the world where you may live, the sport is populated with dreamers and schemers. There seems to be an unending supply of those who want to get into boxing promotion. They have lots of ideas. But what so many of them don't have is financial capitalization. So, what they are left with is lukewarm venue deals where if they are fortunate enough to pack the house, they might realistically break even or make a couple of bucks. It's not a sustainable way to make a living in the sport. 

"Unlike other people who decided to get into the sport," said Fanous, "the first thing I decided to do was build a facility. Let's have a place where boxing lives. Let's get rid of the variables that need to be involved in putting on a show in different places. Let's try to give fans a consistent experience. Let's build it for television and broadcast. Let's have a fun vibe in there. Let's invest in infrastructure of the sport." 

Gabriel Fanous (right) with former champion Shane Mosley
Photo courtesy of Red Owl Boxing

Fanous understands the value of real estate, of ownership, and of control. With his Owl's Nest in Houston, he has designed an arena to provide a first-class experience for those attending his shows and watching on TV. The venue was built to maximize the boxing experience. As part of the construction of the facility, he included plans for where television cameras should be placed and what could provide the best viewing environment and atmosphere for fans at the venue. 

And the ownership is important too. With a venue in hand, he could one day sell naming rights. He could rent it out for public or private events. With ownership, he has control over catering and vendors. He can capture various revenue streams that wouldn't be open to those who rely on renting a venue for boxing. 

It's not that Fanous views his approach as the way to make untold millions in the sport. He's OK if he breaks even in boxing for the time being; he has other businesses. But what he believes in is giving himself a chance to succeed with a firm belief that the current regional boxing model is broken. 

Now armed with two arenas, a broadcast deal with DAZN, and a belief in 50-50 fights, Fanous is starting to put his vision for Red Owl Boxing to work. 

How about another new idea? 

On each Red Owl card, he has three types of fights. The first is an Introduction Fight, where a skilled up-and-coming fighter is making his or her pro debut to the larger boxing public. The second fight is the "Redemption Fight," which is a take on the concept of the crossroads matchup. These fights will involve talented boxers who are coming off a loss or have had recent setbacks in the sport. The third fight is the "Crowning Fight," where two advanced prospects or young pros are vying to become a legitimate contender in a given division. 

With the branding of these three fight types, Fanous is trying to solve a problem for developmental boxing programming. The question he is trying to answer for viewers is why should they care about these fights or fighters? Fanous' answer is to communicate with boxing fans about expectations for every fight. He believes that the branding of these matches will help set the stakes for what will follow on the broadcast. 

"Everything that we're trying to do," said Fanous, "is to build consistency...in fan experience, in branding, in organization, and the people that we choose to work with." 

Another word that Fanous often says is "evolve." This applies to boxing as a sport and his own efforts as a promoter and provider of boxing content. Fanous looks at the current boxing media landscape and sees change and uncertainty everywhere. The sport is going through rapid disruptions in distribution and content providers.

Fanous believes that boxing needs to do a much better job of ensuring a compelling experience at an arena and on a broadcast, especially for smaller cards. And if you've been following Red Owl's fight cards on DAZN, you will notice a constant evolution in their broadcasts. The camera work is crisper. The audio and lighting are better. The broadcast pacing feels more organic. 

The Owl's Nest in Houston
Photo courtesy of Red Owl Boxing

Red Owl continues to tinker with its presentation. Fanous acknowledges that he's still learning. He incorporates feedback in terms of how to get to the next level. He has given a lot of runway to his matchmaker, James Bartley, in terms of making fights and identifying boxers who would be good candidates for longer-term deals.  

Fanous is also really enjoying what he's been able to build with Red Owl. "It's something that's so much fun," he said. "To have this platform to provide opportunities for people in their life to change their circumstances, it's a blessing. I've been blessed in my life. I'm just trying to pay it forward and do it in a fun way."

Although Red Owl is still only a few years old, Fanous is starting to look farther afield. On Friday, Red Owl will present a boxing card in Commerce California, at the Commerce Casino. The headliner pits undefeated lightweight Deonte Brown (16-0) against Grimardi Machuca (17-2). Other notables on the card include the rugged South California-based club fighter Saul Sanchez and the debut of U.S. Olympian Rashida Ellis.

Fanous openly admits that he may be looking to replicate his model in other cities, which means building from the ground up, and in his case, that also means literally building. 

"I'm trying to build a brand, said Fanous. "Nike is a brand. Apple is a brand. You walk into any Apple store around the world and you know what it looks like. You know what to expect. If I'm fortunate to build another Owl's Nest, let's say Philly for example, it's going to look exactly the same as the Houston one. I want people to recognize our brand. I want them to know what they are going to get. We need consistency in the experience and with fans' expectations. That's my vision for Red Owl Boxing." 

Adam Abramowitz is the founder and head writer of saturdaynightboxing.com
He's a member of the Ring Magazine Ratings Panel, the Transnational Boxing Rankings Board, and the Boxing Writers Association of America.
snboxing on twitter. SN Boxing on Facebook